It’s laborious to think about it these days, however in some unspecified time in the future in time, there was a level of separation between well-known basketball legend Michael B. Jordan and the footwear firm Nike. Nowadays, if you consider Nike, likelihood is your thoughts’s eye instantly sees the basic Nike Air Jordan, adorned with the well-known silhouette of Michael Jordan mid-dunk. Endorsements and partnerships much like this have since unfold to simply about each athletic model you may consider and past, however you might argue that the unique deal between Nike and Michael Jordan was the progenitor for a litany of profitable endorsements to return.
Ben Affleck and Matt Damon acknowledged some cinematic potential on this story. Consequently, the duo have teamed as much as produce the biographical movie Air, a showcase of the burgeoning relationship between the rising athlete and the sportswear firm. While Jordan is not any stranger to cinema, having starred within the beloved 90s movie Space Jam, the movie will skew extra in the direction of the enterprise facet at Nike Headquarters, aiming to seize the strain and drama that finally led to the corporate’s monumental success.
A plot synopsis for Air has been procured by Deadline, which is included under.
In an fascinating deviation from a typical underdog story, the movie will concentrate on the enterprise facet of sports activities, with the primary battle seemingly going to be between Nike’s basketball division and Deloris Jordan, Michael Jordan’s mom. Jordan’s expertise agent on the time may also play a major half within the story, as he was part of convincing Jordan to select Nike over the competing model Adidas. Speaking of which, we will anticipate representatives from each Adidas and presumably Converse to additionally contribute to the movie’s battle.